• Don’t look for #MeToo — or women — in the Super Bowl ads


    Super Bowl commercials, once the ultimate in frat-boy humor, have evolved over the years to embrace politics and cultural sensitivity. Last year, Audi ran an ad supporting equal pay, and Anheuser-Busch reminded viewers of its immigrant founder.

    But this year, many advertising insiders expect the Super Bowl spots to steer clear of the #MeToo movement opposing the sexual harassment and abuse of women, or the NFL players who have knelt during the national anthem to protest police brutality and racial inequality. In fact, many of the ads may simply feature men doing nonpolitical things, while others will showcase the philanthropic efforts of brands like Budweiser and Hyundai.

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